Reuben Sam

Reuben K Sam, Model & Vitiligo Advocate

Reuben Sam poses with his ADINKRA NSAA swimshorts and Mpatapo combed cotton socks

About Reuben

Ruben was born in Italy to Ghanaian parents and is currently among the most powerful voices in the community with vitiligo. Raised in Palermo in the 90s, he now lives in London where he models for the most prestigious fashion houses.

About Friends of ADINKRA

The ‘Friends of ADINKRA’ campaign shines a spotlight on icons from the African diaspora and non diaspora Afrophiles alike investing the time to learn more about the African continent and promote positive narratives.

ADINKRA
African Heritage.