ADINKRA in the UK's Telegraph newspaper

"However, what hasn’t changed is that this connection between tie pattern and personality still runs deep in London’s financial district – something recognised by 37-year old financier, Patric Okumi, who launched accessories brand Adinkra London in 2020.

“When I was looking for ties for work, I simply didn’t see any that incorporated patterns that spoke to me,” he says. “I don’t play golf, I don’t have a boat and I’m not from the French aristocracy.” As a man with Ghanaian heritage raised in the UK, Okumi launched his brand alongside co-founder Sean Ayeltigah with three hand-finished silk ties, each featuring reinterpreted traditional Ghanaian prints."