ADINKRA co-founder Patric Okumi with Afrobeats star Fuse ODG September 2024

ADINKRA co-founder Patric Okumi wearing our flagship NSAA hand-finished silk tie poses for a picture with Nana Richard Abiona, AKA Afrobeats star Fuse ODG (holding his ADINKRA NSAA hand-linked combed cotton socks). Known for chart hits ‘Antenna’ and ‘Dangerous Love, Fuse ODG is now the co-founder of gamified African educational history and languages app, SONA (School of New Africa)

About SONA

SONA was founded by Grammy award-winning and multiplatinum-selling musician Fuse ODG and long-term business partner Andre Hackett. SONA is the latest iteration of the pair’s ground-breaking movement TINA, standing for This Is New Africa whose goal has always been reprogramming the world’s mental image of Africa, its people and its diaspora.